PROVEN & AFFORDABLE SEARCH ENGINE OPTIMIZATION (SEO) SERVICES
Welcome to Mainstreethost. Since we started our company has worked to develop and hone strategies that help businesses like yours create memorable and impactful digital experiences. Will you be our next success story, and we’ll show you how we help businesses like yours overcome common SEO and digital marketing challenges.
Our experienced marketing strategists want to hear your story. We’ll take the time to truly understand your challenges and goals to ensure the digital marketing strategy we’re developing is right for you. We’re excited to learn more about you and your business!
Our team – made up of digital marketing and design experts – has helped businesses like yours grow with a strategic combination of search engine optimization (SEO) services, social media marketing, content marketing, design, website development, UX, and more. Click below for a free consultation and let us show you why we’re the best.
SEO IN 2017
Scared? Don’t be! This is truly an exciting time for all internet users – including you. However, SEO is certainly less black and white than it used to be.
As opposed to the keyword stuffing, link farm-filled, spammy tactics of yesteryear, SEO today places a large emphasis on maximizing user experience (UX); and not just on a desktop computer or laptop – on every device where users access your website. Yep, in case you haven’t heard, mobile user experience is huge. SEO also means ensuring your website has quality, relevant, and useful content. If users come to your website looking for an answer or solution, your content better serves it to them on a silver platter.
Search engines are becoming consistently more intuitive, so, to ensure SEO success, you must step into your ideal consumers’ shoes, discover what they’re searching for and how they go about searching for it and make it easy for them to find you. This is no simple feat, but we have good news: our experts have spent years honing their craft and are equipped with the tools and knowledge to help you get discovered by your audience using modern SEO strategies.
WE LOVE OUR WORK
1. Keyword research & competitor research
Strategic keyword research allows you to maximize your audience size with all of the right terms targeted on all of the right pages. When properly implemented, keyword research gives you an airtight game plan for how to structure your content, blog articles, product descriptions, homepage copy and more.
2. Analytics setup & review
Google Analytics allows you to monitor your SEO progress, trends, and growth, and to locate and fix any potential problems before they get out of hand. It also enables you to see how specific keywords impact your traffic and/or sales. You can use Analytics to set and track goals, generate reports or just see where your customers are coming from.
3. Link building campaigns
Link building remains an important element in any SEO campaign because if high-value websites link to your business, search engines view your site as having greater authority. It’s not just about building links, though. It’s about finding the right links, both in terms of quantity and quality.
4. Social media campaigns
A great deal of overlap exists between SEO and marketing, and social media campaigns are highly effective for both. In order for a social media campaign to be effective, though, it must be properly and persuasively tailored to your audience.
5. Search engine ranking reporting
If you want to receive relevant traffic for a specific keyword, you must rank on the first page, and if you want to turn a hefty profit, you should rank as close to #1 as possible. That’s why it’s so important to keep track of all of your keyword rankings and tailor your SEO plan accordingly.
6. Repeat with keyword research
Keyword research isn’t a one-time exercise. As your site begins to build traffic, you should always be on the lookout for new potentially valuable keywords.
STARTING OUR SEO MARKETING PROCESS
When we first get to know you, we’ll immediately begin analyzing your website. We want to know everything we can about it: the goods and the blemishes alike.
This process is known as a Website Audit. Basically, our experts will scrutinize every aspect of your website (if you even have one when you come to us) and we’ll start taking notes on what is good, but more importantly, what needs to be improved. And we’re not just talking about your color scheme here. We’re talking about all the little things that most people wouldn’t give so much as a thought. But, at Coalition Technologies, we understand the importance of taking care of all the little things. If we cut corners or skipped over the minor stuff (like most other Los Angeles SEO firms), we’d be skimping on getting you a little revenue here, a little traffic there. As a business owner, you naturally want the most bang for your buck and you’ll only get that kind of treatment with us.
Check out some of the things that we’ll be looking at when we audit your site:
Title tags, meta tags, page copy, page title, alt attributes:
Once you have your target keywords figured out, it’s time to start implementing them. By using keywords in your titles, meta descriptions, page copy and even your images, you can start improving your rankings right away.
Even your URLs are critically important for search engine optimization. For instance, your URLs should contain real words, including your keywords, and should be structured in such a way that search engines can easily crawl your site based on your URLs alone.
Your navigation structure should be simple, consistent and organized. This is critically important not only for SEO but also for usability and conversion optimization. Can users and search engine robots easily navigate your site? It’s no small matter.
Duplicate copy check
A duplicate copy can be SEO suicide. If you’re repeating the same content on multiple pages, or if other sites are stealing your content, you must take action to remedy the problem as quickly as possible.
A/B & multivariate testing
If you want to get the most from your SEO campaign, it’s important to test a variety of scenarios to determine to how to ensure the best possible conversion rate and achieve the best possible rankings. Targeted A/B testing and multivariate testing can provide you with real-time results to help you determine the best course of action.
Backlinks are important, but it’s important to keep tabs on the pages that link back to you, ensuring that the links are still active and that the sites linking to you do not engage in questionable activities. Bad links can hurt your own SEO value. You should also review your competitor’s backlinks to find new possible link partners and improve your search engine rankings.